Mr Future is spending a lot time thinking about the future trade show strategy. The market is changing. Distribution channels are becoming more diverse. Visitors expect other concepts. The internal requirements are more challenging while the budget remains the same. The diversity forces relevant clarity.
Anna Esche and Mr Future will bring it all together. In a structured process with the relevant stakeholders and from the visitors’ perspective.
In a trade show workshop with analysis, reflection, brainstorming, discarding ideas, and developing a focus. For a strategy with a strong foundation and a concept with impact.