The Trade Show Manual is an individualized and detailed timetable for planning, management, and monitoring of trade show participation. Both in Germany and abroad.

In the trade show workshop with the stakeholders, the current exhibition portfolio and exhibition project management is analysed. Based on the defined goals and taking into account the resources, an individual trade show manual is designed. It serves as a management tool for all international trade shows. And promotes global quality assurance. Uniform trade show management standards support cooperation.

  • planning documents for the preparation, control, and follow-up of trade shows
  • design guidelines for trade show participation
  • project management tools (scheduling, checklists, quality guidelines)
  • templates for reporting & monitoring

“With the Trade Show Manual, we not only have a uniform template for our international trade show presentation. Ms. Esche has given us a valuable monitoring tool with which we can measure and optimize the return on investment of our work.”

— M.Hennemuth, PURMO/RETTIG Germany GmbH