Gesellschaft für Internationale Zusammenarbeit

Gesellschaft für Internationale Zusammenarbeit


Exhibitor coaching for ProWein in Dusseldorf

For the first time, the wine-growing country of Armenia was presenting its vintages at a booth at the international trade fair ProWein. At this B2B exhibition and in a highly competitive market environment, the client is actively supporting the exhibitors.

Anna Esche provided the exhibitors extensive coaching before and during the show. Direct. Successful. Personal.

  • consulting and conception of exhibitor coaching in Yerevan, Armenia
  • individual and practical exhibitor coaching: self-presentation and corporate presentation, trade show marketing checks, lead management processes
  • live coaching of exhibitors during ProWein 2015
  • support during competitor analyses & tasting sessions
  • project reporting for further development of the concept