Antalis Verpackungen is one of Europe’s leading specialists in packaging concepts. 10 locations, 250 employees, 1,000 good ideas a day, 15,000 packaging concepts realized to date.
But at FachPack 2015, Antalis Verpackungen is setting off fireworks with its “We pack you” campaign.
It needed a new brand image and a first for the entire trade show team: a booth without any products. That was the communicative challenge in the preparation and implementation of this training.
Anna Esche developed a coaching concept for the trade show team based on their different roles and accompanied the team during the fair.
Courage, enthusiasm, and passion for the visitors. This unique première ensured plenty of conversation far beyond the stand and represented a factor for the team’s success.