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Welcome to Anna Esche.
B2B inspiration, concepts and solutions for trade shows, marketing, and sales.

Who am I?

Anna-Katharina Esche,
businesswoman, consultant, coach.
Born and raised in Northern Germany.
Graduate (DHBW Ravensburg) trade show, event, and convention management.
Experience working in Brazil, Frankfurt, Stuttgart, and Ravensburg.
Entrepreneur, managing partner of fairconcept GmbH, and owner of team-former.
Home: Munich and the world.

What do I do?

For twenty years I have been working with people to develop concepts and solutions for successful B2B communication for use at trade shows, in marketing, and in sales activities.
In various roles: consultant, coach, speaker, trainer.
Competence: Consulting, coaching, and training of sales and marketing projects for B2B companies in all industries. From owner-managed to conglomerates. In Germany and abroad.

What do I stand for?

Enthusiasm for people is in my DNA. Careful listening, quick thinking, and developing practical concepts for the real world. By my side I have an exclusive, specialised team of experts ready to deploy for your project. The belief that people always make the difference. I provide clients with honest, cheerful, and consistent support as we embark on the adventure of change and growth. I appreciate the comfort zone and safeguard against the panic zone. Adventures included.


A quick look at Anna Esche’s portfolio. Structured by formats and audiences. To give you a quick start. And orientation ahead of our first conversation in person.


Our belief is that you cannot learn anything without doing it.
The aim of our work is to understand, make best use of, and promote the HUMAN factor throughout the process. This does not require any grand philosophies — all it needs is heart, mind, and confidence in the process.



Trade Show Exhibitor



Trade Show Exhibitor



Trade Show Exhibitor



Trade Show Exhibitor


Project examples from Anna Esche’s portfolio. Sorted by formats and audiences.
For more examples please click here →


Crisp, practical, instructive! Directly applicable for everyday business.

G. Köhler, Knauf Gips KG

Very good, systematic structure, and visually memorable presentation. Excitement and high-quality information throughout both days. Highly recommended for everyone.

S. Presslinger-Schweiger, Poligrat GmbH

The seminar provides important fundamentals and gives practical assistance for the planning and execution of marketing projects. The presenter presents the content very clearly and goes in-depth into real world practice! Overall, a highly recommended seminar!

A. Mehringer, Interactive One GmbH

Compact, practical seminar that I can apply directly into my work.

S. Fülling, Fujitsu Technology Solutions GmbH

Super seminar! Small group of participants! Active exchange with speaker and other participants! Very interesting!

J. Weigel, BTC AG

Super Seminar, very compact, informative, something for everyone. Great coach.

F. Rudolph, Daimler AG

Seminar had a great design and was very informative. The balance between theory and practice helps me come up with my own ways to put it into practice. A good and compact overview of the subject with a lot of practical advice.

R. Geer, Müller Verlag

For me, just the content that I needed. Super and practical!

T. Geitner-Lohe, Müller Verlag

Super seminar that comes alive by the personality and experience of Ms Esche! Perfect teaching of knowledge in a short time! Also ideal as a refresher. Thank you!

D. Möws, Zoll Medical Deutschland GmbH

Excellent training, well structured, I enjoyed it very much! Trainer was excellent prepared and created a good working environment. Trainer is one of the best we ever had!

S. Zdravkovic, Intellectual Property Office of Serbia

I attended trade show training with Anna-Katharina Esche. Although I’ve been active in event marketing for many years and trade show planning was not a new subject for me, Ms Esche still had surprising good tips and recommendations that I welcome. She is an effective, understandable, and interesting speaker. I can recommend her without reservation

M. Saint, Projektleiter Sponsoring, Schweizer Bank

I found Ms Esche to be a highly motivated and goal-oriented speaker and trainer who shared her knowledge with dedication and creativity. Ms Esche also really helped the group with comments and notes outside the prepared presentation.

A. Morawietz, Projektmanagerin, Messe Frankfurt Exhibition GmbH

It was good to apply the learned contents in a small group and thus work together to find out what’s important to ensuring the project’s success.

L. Bürkle, MANN + HUMMEL GmbH

A real-world seminar for people working in the real world. A cornucopia of directly applicable tips and tricks. Ms Esche was quite successful in conveying a lot of information in a relaxed and professional way. Thank you!

F. Jautzus, Rieckermann GmbH

Very professional, informative seminar. Recommended!

C. Straßenburg-Volkmann, Swisslog AG

Even if you’ve been planning trade show appearances for a while, you can still learn a lot. Many thanks for that.

S. Ackermann, Stöber Antriebstechnik GmbH & Co.KG

The seminar covered a lot of material and was very helpful and informative. I can recommend.

A.-L. Hoffmann, B.Braun Melsungen AG


You have questions and topics you want to discuss. Then just send a short message. I’ll get back to you.


Anna-Katharina Esche

fairconcept GmbH
Dr. Hofmeister Straße 13a
D- 85764 Oberschleißheim
Fon +49 (0)89.523 006-83


where I was born.


where I have also roots.


where I live.


which I like.